YOYU LTD
Last Updated: 01/02/2026
1. INTRODUCTION
YOYU LTD (“YoYu”, “we”, “us”, or “our”) is committed to safeguarding your personal data and ensuring transparency in how we collect, use, store, share, and protect your information.
This Privacy Policy explains how we process personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website (www.yoyu.life), creating a Provider account, or contacting us, you agree to the practices outlined in this Privacy Policy.
2. DATA CONTROLLER
YOYU LTD
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
Email: info@yoyu.life
YoYu is the Data Controller for all personal data collected through the Website and associated services.
3. DATA WE COLLECT
We collect personal data directly from you, automatically through website usage tools, and from publicly accessible professional registers for verification checks.
3.1 Data We Collect From Users (Visitors and Client Enquirers)
If submitted voluntarily:
- Name
- Email address
- Phone number
- Location (city/country)
- Information provided via enquiry forms
Automatically collected:
- Device and browser information
- IP address
- Cookies and analytics data
- Pages visited, session duration, and usage patterns
3.2 Data We Collect From Providers
- Full name
- Email address
- Phone number (if provided)
- Business or organisation name
- Qualifications and professional registrations
- Insurance documentation (if required)
- Profile information (biography, services offered)
- Photographs and images
- Professional category and specialism
- Social media links (if provided)
- Payment and billing details (processed via Stripe; YoYu does not store full card details)
- Verification-related documents
- Communications with YoYu
3.3 Data Collected Automatically
- Website analytics data (e.g. Google Analytics)
- Cookie data (see Section 12)
3.4 Data From Third Parties
- Public professional registers (e.g. HCPC, GMC, BACP, BACB, CIMSPA, CNHC, ACC)
- Stripe (payment confirmation data)
- Website hosting and security providers
4. HOW WE USE YOUR DATA
We process your personal data to:
- Operate, maintain, and improve the Website
- Publish Provider profiles and promote services
- Manage Provider accounts, subscriptions, and payments
- Conduct verification checks
- Communicate with Users and Providers
- Provide customer support
- Send essential service communications
- Improve Website performance and usability
- Ensure security and fraud prevention
- Meet legal and regulatory obligations
5. LEGAL BASIS FOR PROCESSING
- Consent: optional communications (e.g. marketing)
- Contract: Provider subscriptions and services
- Legitimate Interests: operating and securing the Website
- Legal Obligation: tax, accounting, and compliance
6. SHARING YOUR DATA
We may share data only with:
- Stripe (payment processing)
- Website hosting providers
- IT and security service providers
- Analytics providers (pseudonymised data)
- Professional verification bodies
- Email service providers (transactional emails)
We do not:
- Sell personal data
- Share data for third-party marketing
- Provide access to unrelated parties
7. INTERNATIONAL TRANSFERS
- UK-approved Standard Contractual Clauses (SCCs)
- UK IDTA or UK Addendum
- Transfers to countries with adequacy decisions
8. DATA RETENTION
- Provider accounts: service duration + up to 6 years
- Verification documents: up to 12 months
- Profile data: until removal or account closure
- Analytics data: per provider retention policy
- Enquiry data: 12–24 months
9. YOUR RIGHTS
- Access your data
- Correct inaccuracies
- Request deletion
- Restrict processing
- Object to processing
- Data portability
- Withdraw consent
- Lodge a complaint with the ICO
ICO: www.ico.org.uk
Contact: info@yoyu.life
10. HOW WE PROTECT YOUR DATA
- HTTPS / SSL encryption
- Secure hosting
- Access controls
- Security monitoring
- Limited staff access
11. CHILDREN’S DATA
YoYu is not intended for individuals under 18. We do not knowingly collect data from minors.
12. COOKIES AND ANALYTICS
- Necessary cookies
- Analytics/performance cookies
- Preference cookies
13. THIRD-PARTY LINKS
The Website may contain links to third-party websites. YoYu is not responsible for their privacy practices.
14. ACCOUNT CLOSURE AND DATA DELETION
- Public profile removal
- Legal data retention up to 6 years
15. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically. The latest version will always be indicated.
16. CONTACT US
Email: info@yoyu.life
Address: YOYU LTD, 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ