Our Story

YoYu is a Japanese word for space and balance; the art of holding a little extra time, energy, and calm within yourself. It reflects a quiet strength that inspires our vision: creating a space where people can pause, reconnect, and find clarity.

Founded by Doctors, Shaaz Ali and Naomi Stent, YoYu brings together their shared commitment to holistic, proactive approaches to wellbeing. With extensive clinical experience; Shaaz as a Psychiatrist, Sleep Medicine Doctor, and Mental Fitness Coach, and Naomi as a General Practitioner and Lifestyle Medicine Physician, they recognised the need for a trusted network of credible wellness practitioners.

Despite the growing number of social media platforms and search tools, they noticed a recurring pattern: people continued to turn to them and their colleagues for trusted recommendations on credible wellness practitioners.

This consistent need sparked a vision to create a platform grounded in connection, collaboration, curation, and credibility. A space where trusted wellness providers can come together, and individuals can discover the right support for their unique wellbeing journeys.

And so, YoYu was born.