YOYU LTD
Last Updated: 01/02/2026
1. This Cookie Policy explains how YOYU LTD (“YoYu”, “we”, “us”, or “our”) uses cookies and similar technologies on the YoYu website (www.yoyu.life). It explains what cookies are, which types we use, why we use them, and how you can manage your cookie preferences.
This Cookie Policy should be read together with our Privacy Policy.
- WHAT ARE COOKIES?
Cookies are small text files placed on your device (computer, tablet, mobile) when you visit a website. They allow the website to recognise your device and store certain information about your preferences or past actions.
Cookies can be:
- First-party cookies: set directly by YoYu
- Third-party cookies: set by third-party providers (e.g., analytics tools)
Some cookies are essential for the Website to function, while others are used for analytics and performance improvements.
- TYPES OF COOKIES WE USE
YoYu uses the following categories of cookies:
3.1 Essential (Strictly Necessary) Cookies
These cookies are required for basic website functionality and security.
They enable:
- Page navigation
- Secure access
- Load balancing
- Basic performance functions
These cookies do not require your consent under UK law, but they cannot be disabled through the site.
3.2 Analytics and Performance Cookies
These cookies help us understand how visitors use the Website so we can improve performance and user experience.
They may collect:
- Pages visited
- Session duration
- Click behaviour
- Device type and browser information
- General geographic location (not precise location)
Examples:
- Google Analytics (pseudonymised data only)
These cookies are only used where you have given consent.
3.3 Functionality Cookies
These cookies allow the Website to remember choices you make, such as:
- Language preferences
- Form inputs
- Display settings
They enhance your experience but are optional.
3.4 Third-Party Cookies
The Website may use cookies from third-party providers such as:
- Analytics tools
- Embedded media (e.g., videos, maps)
- Social media integration (if added later)
These third parties may set their own cookies in accordance with their privacy policies.
YoYu does not control third-party cookie behaviour.
- COOKIES WE MAY USE
Depending on your browser and device, the Website may deploy some or all of the following:
| Category | Example | Purpose |
| Essential | Session cookie | Maintains login/session functionality |
| Essential | Security cookie | Ensures site protection (e.g., firewall) |
| Analytics | Google Analytics cookie | Tracks website usage and performance |
| Functionality | Preference cookie | Stores user display or cookie preferences |
(Note: The exact cookie names may vary depending on your browser and technology updates.)
- LEGAL BASIS FOR USING COOKIES
Under UK GDPR and PECR, YoYu relies on:
- Consent for analytics, performance, and functionality cookies
- Legitimate interests or essential necessity for strictly necessary cookies
You can withdraw or adjust your consent at any time.
- MANAGING YOUR COOKIE PREFERENCES
You can manage cookies in two ways:
6.1 Through Your Browser
Most browsers allow you to:
- Block or delete cookies
- Disable third-party cookies
- Receive alerts when cookies are set
Instructions:
- Chrome: Settings → Privacy → Cookies
- Safari: Preferences → Privacy → Cookies
- Firefox: Options → Privacy → Cookies
- Edge: Settings → Cookies and site permissions
6.2 Through a Cookie Banner (If Implemented)
If a cookie banner or consent tool is used on the Website, you can:
- Accept all cookies
- Reject optional cookies
- Customise your cookie settings
- THIRD-PARTY LINKS
Our Website may link to external websites and embedded content.
These external sites may use cookies independently of YoYu.
We recommend reviewing their cookie policies before interacting with them. - UPDATES TO THIS COOKIE POLICY
We may update this Cookie Policy to reflect:
- Changes in law
- Changes in our cookie practices
- Updates to website technology
The “Last Updated” date will always indicate the latest version.
- CONTACT US
If you have any questions about our Cookie Policy or cookie usage, you may contact us at:
Email: info@yoyu.life
Address: YOYU LTD
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ